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Princess Luna would not have approved of the Pepsi orbital billboard plans, as observed by Futurism magazine(?), linked via Slashdot—thankfully, Space.com reports that Pepsi's US headquarters have scuppered the idea a few days later. I'm still debating whether some of this might have been a prank that got out of hand.
(Also the message they were supposedly planning to send is Fraught for Reasons, but never mind that.)